The Pressure To Produce

Yes, I relate to the pressure to produce content for validation of its value, to test response, with likes vs. reach. Placing meaning in that can be a trap as considering the source of that judgement, the reality of its true exposure and the format of the platform. There is etiquette to observe and it can all be too much.

I do as much as I can, as an artist not just in content but as a publisher. It is a balance between respecting the audience and my own goals. I seek to produce things that I want to exist and then share them. Is it successful? Does it resonate with someone else? Did I optimize people’s ability to find it?

As I write this, it is an answer to a question I have been asking myself. Why do I create?

I think you are expressing yourself very well and understand not wanting to be judged on appearance. There is something else that I want an audience to consider. Does it still matter if there isn’t a face attached to it? Does it matter on its own? I believe it should.

I think we are in an accelerated social experiment, learning rapidly what works and doesn’t in real time. Social Media is a reflection of our society, exposing its weakness, effecting itself, a record of our impulses and careful planning. Putting an appearance of ourselves that looks authentic, yet is composed with consideration to how someone might perceive it, is a clear example of our process to deceive with the intention of being liked.

There is a true transparency when we step back and distance ourselves for perspective. I don’t want to absolve myself of how I participate, but attempt to be mindful of my contribution to the human narrative. I am not just the star in my own movie, but a member of an assemble cast of the largest blockbuster epic to come out of this universe.

Ductape Halo music, photo-video with my face on it and guitar

If You Own A Small Business, You’ll Cry, But In A Good Way

I got an email from Stephen Mills sharing this from his newsletter. First one I actually read from beginning to end in a while. He shared it and the line that got me was: Inspiring video hits it out of the park!

Stephen gives great insight to understanding marketing as it translates to video. It is refreshing to have someone who has a high, professional aesthetic, yet also goes directly to the emotional core. This video hit me square in the chest.

In the journey to redefine my revenue source as 43 year old man, I had my doubts. I have heard people tell me all my life what I could not do. I won’t tell you that it doesn’t sting to hear that those you love most suggest you take the safer road. Especially when that safety is an illusion.

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Yes, money needs to come in, there is nothing illusionary about that. We need to make that cash income dawg. But I am not messing with the traditional 5 / 40 anymore. If I have to keep the lights on, I will take any job, but I won’t work for someone else ever again.

If this sentiment gives you chills, this video will make it your new goal to be able to afford their service. Not because it’s expensive, but because it would really work.

Keep seems like an amazing business tool made simple. If I had more clients than I do now, I know that their service would kill all the anxiety. Making things was never uncomfortable, it was monetizing my effort. And being less wordy. Considering you are still reading, hopefully that is a good thing